Saturday, March 26, 2011
Things Are Different At The Shack!
You read it right. Customers who buy Dish Network will be rewarded with a firearm.
"I think it really, really fits the Bitterroot Valley," said Steve Strand, who has owned Hamilton's Radio Shack for about seven years.
Strand, along with store manager Fabian Levy, wanted to generate more foot traffic at their location. So far, the gun giveaway has worked like a charm.
"It's been really successful," Levy said.
According to Strand, it has tripled his business since the promotion started last October. And, he said, easily hundreds of people have stopped in to see what the sign is all about. "Protect yourself with Dish Network. Sign up now, get free gun," the sign reads.
After the customer signs a service contract and sets up an install date, they are given a gift certificate for their gun. They can also opt for a $50 gift card from Pizza Hut if they prefer, Strand said. And customers who purchase new Dish Network service that don't qualify for a firearm are still given the Pizza Hut gift card.